Interesting remarks from Molson/Coors earnings callhttps://seekingalpha.com/article/4240376-molson-coors-brewings-tap-ceo-mark-hunter-q4-2018-results-earnings-call-transcript Full context above - HEXO relevancy below:
Mark Hunter
Okay, let’s start with cannabis. Fred, obviously, has overall accountability for cheering our Truss JV. So Fred, do you want to just talk about our status and expectations as we look through this year?
Fred Landtmeters
Sure. So we set up the Truss JV back in October last year. And from the beginning, I think we were very clear that our objective was to be ready to capture a meaningful share of the cannabis-infused beverages markets from day one of legalization. So we still expect legalization to happen in the fall of 2019 around the October time. We’re currently following up on all the regulatory aspects that are coming into place. And the team are racing to get ready for day one. So they’re working on the portfolio, the operational side of the business. And I think, in summary, I can say we’re on track to be ready on day one.
Mark Hunter
Yes, I mean, I would add a couple of things. I think we’ve got a great partner. We feel really good about the relationship. We’ve got a great leader in the business in Brett Vye (CEO, TRUSS Beverages), a very capable team in place and the portfolio is really starting to come together. So as Fred said, we’ll be on the playing field from day one and competing very hard in that marketplace. I think you asked a question about CBDs in the U.S., so the team that we had working internally on our Canada initiative have continued to work on other market opportunities.
I think it’s too early to comment on the U.S. Obviously, we’re watching where there’s federal approval. And clearly, that’s something that’s important to us as we’re federally regulated. So we’re watching the CBD space. We’ve got a team looking at it. And it’s too early to comment beyond that at this point in time.