CALGARY, CANADA (TSX-V: MKT) (OTCQB:MKTDF)
DEEPMARKIT TO PURSUE BLOCKCHAIN STRATEGY
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Calgary, Canada – February 1, 2018 – DeepMarkit Corp., (“DeepMarkit” or the “Company”) (TSX-V:MKT OTCQB:MKTDF) is pleased to announce that it is exploring a blockchain strategy to incorporate crypto-currencies and the distributed ledger technology into DeepMarkit’s award winning gamification and promotions platform. The DeepMarkit platform will bring the excitement of crypto-currency rewards to consumers and the value of high quality consumer data verified by blockchain technology to merchants, brands and publishers.
The Company’s software architects are designing the specifications to incorporate a crypto-currency reward system and the consumer data collection and storage for a distributed ledger consumer identity token, which will be built on a blockchain platform that various digital marketing tools can potentially connect to and have access to a centralized and well-structured database that serves as a shared source of truth for the platform.
DeepMarkit’s business is focused on merchants and consumers. Although still in the early stages, the Company’sblockchain strategy is to facilitate the exploitation of multiple crypto-currencies and verified consumer data by merchants. The DeepMarkit gamification platform delivers entertainment and rewards to the consumer along with positive branding, valuable consumer data and sales incentives for merchants. By incorporating crypto-currencies and blockchain verified consumer data, the Company’s strategy is to deliver to both consumers and merchants a real and recognizable value from the application of these technologies.
“Crypto-currencies and blockchain technology are destined to become significant elements of commerce but the path is not at all that clear,” stated Darold H. Parken, CEO of DeepMarkit. “We don’t want to try to predict a winner in the proliferation of crypto-currencies and it is often hard to see the actual problems being solved by the application of blockchain technologies in many situations. Our intent is to create a mechanism for the exchange of verified consumer data for crypto-currency rewards in a gamified environment that serves the needs and wants of both consumers and merchants. It's a very exciting area and we think that we can create a perfect match for these technologies and our business