Canadian Cannabis beverage is potential 3 billion market...So says Molson Coors, who are looking to enter the market with what appears to be willful ignorance of the fact that Sproutly has superior tech and product.
Molson Coors CEO Brett Vye in recent article states that the public is looking for exactly what only Sproutly tech has on offer. “Very few companies have succeeded in making cannabis beverages that taste good and have the high take effect in way that's similar to alcohol. Many in the industry believe the key to mainstream acceptance is creating a “sessionable” beverage, where one can have two or three drinks over a few hours while enjoying a steady, moderate high.”
Exactly correct Mr. Vye and yet Molson / Coors is moving forward without the crucial water soluble tech that actually would achieve this stated goal.
“Vye said Truss has formulated products that kick in within 15 minutes and wear off in about two hours and is working with Molson Coors “to ensure we get the taste right.”
So there you have it... i guess Molson has no choice but to apply lipstick to the pig and forge ahead with Truss while their CEO attempts to shine the best light on what will be inferior, chemical-laden nano emulsion tech.