RE:Barstool Sports Deal with PennHi MONO, you will recall this little piece of foreshadowing that Levy enlightened us with regarding a couple things, at the end of last November.
One was the possibility of being a media partner with someone like PENN creating a sports betting brand. He also said in the same article ‘why give away the milk when you have the cow?’
Here’s the article:
https://www.legalsportsreport.com/36086/thescore-app-update-new-jersey/ After I heard about the deal, I was a little despondent, thinking that we missed an opportunity and moreover, that we were beaten by Barstool. Of all things, we were ‘edged out’ by a group that is considered ‘edgier’. One thing we all know over the decades that we’ve followed Levy is that he prided himself and his product and presence as ‘edgy’ and avant-garde. Since I’m not a regular user of either service, I couldn’t begin to assess which is edgier, cooler and more attractive to the younger crowd.
A day or so passed and I started to think that maybe we didn’t get beat or edged out at all. Maybe Barstool was the second choice and they won by default.
“Why give away the milk when you have the cow?” resonated in my head. I think Levy went to the dance, but in the end, he didn’t like the deal. It wasn’t worth dissecting a portion of the baby for $163M at this juncture.
We really are still in the starting blocks, with ONLY one quarter’s financials from one state…We still have a couple/few more states to launch in 2020 and whatever happens in Canada [which you Canucks seem to be optimistic about] I’m glad Levy continues to take the long view and build out this company, in its entirety, to a point where that $163M and partnership will be a non-issue in the rearview mirror.
Barstool does have some impressive user/follower numbers though…
Monthly Visitors: Score 4.3M
average monthly visitors
Barstool 66M
unique monthly visitors
Facebook: Score 3.4M / Barstool 4.4M
Instagram: Score 1M / Barstool 7.6M