RE:RE:RE:BrandingEarlyRiser wrote: fedor604 wrote: EarlyRiser wrote: I can't help but think that "Hover" potentially has a much better branding power than "Houndstooth and Soda". Time will tell, but I'm very excited at the prospects of this finally coming to market and being head and shoulders above the rest.
I think Sproutly will Swyftly get there prodcuts on the shelves. But Hover is great name.
I'm more excited to see some big companies come in and start buying infuz2o.
And Hover or Swyft sounds 100 times better and easy to tell stoners to buy.
You tell stoners Houndstooth and Soda, they'll most likely forget.
That's hilarious lol
....but could be true.
I think from a branding standpoint that Sproutly has more universal sounding brands.
I think they will appeal to a much broader audience.
While on the topic of branding... although I cannot touch Fedor’s post on the preferences of “stoners”, I do agree and strongly believe $PR will be stand alone despite the harsh regs imposed by HC regarding branding/advertising.
Dr Sen has some leverage on $PR and with leverage comes influence on decision making. As many already know, Sen is partial to packaging his life’s work in bottles. I can clearly see the benefits in packaging differences. Aluminium cans are obviously the less expensive route and glass less challenging in terms of stability.
However, while all other beverages(2-3 at the moment in Canada) are hidden in cheap THC sucking aluminum, a simple bottle(glass or plastic, preferably glass) with very little advertising is all that is needed to brand differentiate an all natural product.
Beer is packaged in glass, why not can bevs. The machinery is commonly available without the need of child proof caps if they are not twist off. It is most certainly not an absurdly expensive route when factoring the branding/advertising impact it would have.
Since the beginnings, I have always invisoned $PR products in glass bottle packaging. Perhaps it is because every photo they have on the $PR, and Infusion Bio websites all depict glass bottle packaging and never cans or concealing containers. It is only non $PR/Infusion photos that their product is depicted in a can. And, if you have ever noticed, it never says Sproutly directly on the can when depicted as such. Even on the MH side as far as I have seen, they have Sproutly written only on the Moosehead bottle, never a can.
Perhaps I am wrong and just reading into it too much. But, I believe $PR would benefit greatly by going their own route and packaging their superior product in a superior packaging. Glass is one of the most natural packaging there is. Ask all of the scientists what their test tubes, beakers etc are made of.
Branding by packaging material not paint and colour concealing material would be my no brainer decision. Perhaps utilizing glass packaging is what is causing the packaging delays. Just my three cents, have a good weekend!