Board Members vs. Executives
Let me elaborate on something... If a CEO says something, you should be skeptical, because he wants to make things look rosy.
That's how Executives behave.
Non-executive board members are very different. They don't get paid hardly anything, and they're main compensation is stock, which they receive in return for their service. When these people invest their own money, that is Very different from executives investing. Executives might invest to keep their salaries going.... Board members invest ONLY when they see a gain in that investment.