Aphria needs more premium brand names Just like aurora has , has Irwin needs to do some research on what people like and what organic company's have great product . selling weed is good yes your making money but what people really like is good product premium stuff like Girl Scout cookies Strain or Panama red , you gotta know what strains are good to be the best in the market . Seems like Irwin is just a business guy probably never even smoked weed before probably doesn't know even a lot about what's good and what's not . How do I have a guy run a company that knows nothing about the products ? It would be interesting to ask Irwin what weed strains he likes the best and why not including aphria products to see if he knows anything about weed .