RE:SUGR on the right track.aerialview wrote: https://www.bnnbloomberg.ca/new-aurora-ceo-to-go-premium-in-bid-to-win-back-investors-customers-1.1498375
Premium weed.
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From the article: "It's a lofty plan
that bucks against the growing trend in the cannabis industry where people are embracing cheaper pot, a development that now accounts for roughly half of the market, according to some analysts. The strategy was also met with some dissatisfaction from analysts who closely monitor the cannabis sector as well as investors who pushed Aurora's stock down more than 20 per cent a day after the company reported its fourth-quarter results to a record low.