RE:Spruce Point Report I read that they are not expected to make money for three years.
If in fact their costs rise at the same rate as revenue growth then the model may be broken: no economies of scale. What they are doing is infinitely complex and prone to chaos. I believe this is what the Spruce point thesis states, plus the key players have very checkered backgrounds.
But I think the plan is always the same with roll ups: capture a market and then raise the price. This is the basic logic of private equity - late stage capitalism. Use great pools of capital to swallow ALL the competition in a geography and gain price leverage over the end users.