QUOTE OF THE DAY In terms of how the company is doing in Canada I would say Irwin has done a great job. #1 LP in Canada in terms of market share, #1 LP in Ontario- the most important province in Canada, #1 in Alberta, #3 in BC and #4 in Quebec. This didnt just happen for no reason, the focus on Vapes for the 2.0 rollouts- which dominated other 2.0 products in terms of market share (14.5% vs 4.3% for edibles and 1.2% for beverages), theyve had 3 of the top 5 selling cartridges in Ontario for a long time now. Irwin talked about the “low hanging fruit” in Canada, which was most certainly pre rolls- the 3rd highest market share product behind Vapes at 9%- which they are currently dominating- you can check headset at any time and they will have 5-8 pre roll brands in the top 10. They have established great brands that target all consumers which continually see sell through, Good Supply dominates the market.
Just to summarize for everybody Dried Flower, Vapes and Pre-Rolls make up 84% of the entire Canadian market- Aphria held the #1 market share in vapes and pre rolls, #2 in dried flower. Irwin has made fantastic decisions that have resulted in Aphria being the top LP in Canada.
Im not sure what price some of you bought in at- and some of you may need to look in the mirror and admit that the price you paid was a bad investment.