RE:RE:RE:When this deal closes APHA will Prof, you are wrong here because you have to stop looking at the day to day action and look at the 52 week chart. We have not dropped to such a low level like ACB,OGI, HEXO TLRY and the list goes on . I agree that it's super frustrating to see CGC have such a huge market cap when we sell more pot than them and have been more disciplined. This stock doesn't rise as high during these spikes but it definitely doesn't drop 90 % in value over 1 year like all the names I've listed.
regarding the deal with SW, they are aware of the pandemic and have factored in that retail revenue has been impacted. what most don't understand is that a lot of what they paid for is the actual recognized with strong quality reputation in the southern US states and is known amongst craft beer drinkers which are in many cases would also be marijuana smokers. Are you starting to see the big picture here?
by buying an early established brand that is very much associated with cannabis especially through their #2 best selling craft beer in the U.S: 420 IPA. Imagine in a year from now, cannabis is federally decriminalized and it allows Aphria to start shipping cannabis down south and that's when things get REALLY interesting because now you have a huge crowd of people that would buy your pot because they already associated with the brand.
people underestimate brand equity and the importance of that in building a huge empire not just a small time Mickey Mouse operation.
anyways, I would love the stock to jump 120% in 2 days like ACB but if you held Acb over the last year you'd be down 85% even with yesterday and today's action. So I am ok with APHA executing for a long term sustainable way.
Puff