Aphria’s stock to start growing more rapidly Aphria is dominating Canada's cannabis market from luxury to value deals, showing the company is more effective at product development and marketing. Aphria has the top-selling vaporizer brand in Canada as well. Aphria's primary target outside of Canada is the German medicinal cannabis market, though it has aspirations to expand further in Latin America as well. The company's caution with its international strategy suggests that its leadership is wiser than that of some of its competitors.