Big tobacco will jump on TAAT quicker than they did w/ JuulIt took from June 2015 to end of 2018 for Big tobacco to notice Juul, partly due to the fact that this was a new form of delivery; the acceptance and uptake of the product likely took longer as compared to how quickly TAAT will be a success, as TAAT is virtually the same as a regular cigarette but just does not contain nicotine and has CBD. So I assume once this product is launched in 8 days and sells out; big tabacco will quicly take notice and will want a piece of this pie!