iF YOU DIG INTO THE FILINGSYou find the wording in it with regards to store openings they use is IMMEDIATE US OPENINGS with more than the one[they have only announced stores related to KeHE distribution ] US distributor and IMMEDIATE WESTERN EUROPE DISTRIBUTION CENTER....if you have been following the release and interview bread crumbs that means FRANCE , with H&H the Chinese distributor/investor with 3 more countries to come ...including Hong kong and CHINA