globe newswire, emerging markets, etc.As you've noticed press release was out of Florida via Emerging Markets Branding. Globe newswire offers US, Canada and other geographies distribution services/options.
I don't know how much "top of page" exposure previous releases were getting south of the border (e.g., they became posted on a site like nasdaq.com, but I don't know how much attention they garner there), but if new releases are going to be widely disseminated throught the US via Globe newswire (among others perhaps too...?) Kontrol Technologies is almost certainly going to get orders of magnitude higher exposure than "heretofore." All of this of course costs money...:)
The press releases need to be strong ("ROI" baby!). They can be strong, because that would fairly and accurately project the underlying activities (yes, the 'fundamentals') and because they are the foundation for the BioCloud blue sky potential (IMO). Get the 'story' the attention it deserves so it doens't distract from execution any more or any longer than it needs to. GO KNR!!!