This bullboard is hilarious I regret that I even started checking this board again.
This deal brings 220 million more 'video' eyes than Tinley had before. And 13 million more 'social media' eyes than Tinley had before...and spans multiple demographic age groups. And yet the reaction from shareholders is negative.
Nowhere does it say that it is an exclusive deal, so I expect more Beckett's partnerships to follow.
The more deals like this the better it is for Beckett's as it will help drive sales.
If they partnered with a dancing dog or singing parrot that had this amount of reach then I would be happy with that too...even if they had some dirt on them or bad press in the news lol. Tinley is USING them because of their followers. If you think that this makes the Chrisly family the face of the Beckett's brand then you are clueless. They are just whoring out their followers/viewers for product placement and promotion.
Carry on with your negativity though...