Here's the approximate cutoff of countries whereTAAT couldn't compete pricewise.
https://postimg.cc/NKRQQgsC
Setti should adjust his marketing spiel to reflect the size of the market that TAAT
can compete for.
When you lose the likes of India, South Korea, Taiwan, Bangladesh, China, Mexico, Egypt, Turkey Russia, Brazil, Indonesia et al, you're overstating your ability to carve into a market at ~ $4.00/pack.
Stick to talking about the 'pricey' markets, save 'the rest of the world' for your second decade of operations.
That still leaves plenty of upside but would make your presentations less grandiose annd more believable, even though the facts you state of the size of the global consumption are correct
Here's the link to the full list.
LINK