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CNW) New Wave Subsidiary, Way of Will Enters Into Strategic Partnership With TJXX to Introduce Way of Will Products Into T.J. Maxx and Marshalls U.S. Stores
Wednesday, February 10, 2021, 9:00 AM ET
TORONTO, Feb. 10, 2021 /CNW/ - NEW WAVE HOLDINGS CORP. (the "Company" or "New Wave") (CSE: SPOR) (FWB: 0XM2) (OTCPK: TRMNF) an investment issuer that provides capital and support services, is pleased to announce the introduction of select products from its subsidiary, Way of Will Inc., to T.J. Maxx and Marshalls stores across the U.S.
Starting this month, select products from the collection of Way of Will, will be making its way into over 2,000 T.J. Maxx and Marshalls stores across the U.S. Specifically, shoppers will find natural body-care products from the health and wellness brand in the men's groom section.
The department store chains, operated by parent company TJX, offer patrons a premium "treasure hunt" shopping experience developed through strategic partnerships and specialized product selections in their thousands of stores nationwide.
The addition of Way of Will's products to the stores will provide TJX shoppers with a refreshing new selection of natural wellness and body-care product options. TJX's team of expert buyers has helped the company build a reputation for scouting out excellent products that are offered to consumers as hidden gems and fantastic finds.
"We are thrilled to see some of our bestselling products joining other exceptional brands on the shelves at T.J. Maxx and Marshalls stores," said Willie Tsang, founder and CEO of Way of Will. "We started as a body-care and wellness brand catered to active lifestyles, but we've grown organically and we're so much more than that now. Way of Will offers health and wellness products for everybody and every lifestyle. We're confident that T.J. Maxx and Marshalls shoppers will be delighted with the discovery of our brand and our wide selection of products that will fit any need."