From Yahoo finance discussionsThe company that Agra teamed up with for edibles Cavalier Candies has been in business for 97 years. Yhey could have partnered with anyone but chose Agra. I'm sure they did a little DD before doing so. Think about that. Cavalier is famous for it's fruit slice jellies. They are high end Jellies. Not cheap but so good. Been eating them for over 60 years. Like Buffet says. Invest in what you know.