RE:I own both SUGR and Firehouse.
The people on this BB sound to be very knowledgeable with the MJ industry and during their DD they more than likely looked at number of other companies as comparables before deciding on FIRE. They dont need people telling them what companies to look at and where to invest.
I regulary put the paid Ad posts that frequently show up here on ignore as this is FIRE BB and I hate weeding (sorry for the pun) through the garbage posts.
SUGR has their own BB so chat about the NR there if you can.
Cheers