re: UNDERSTANDING THE OPPORTUNITY -----..OBVIOUSLY, THE GUY PRESENTING THE OPPORTUNITY HAS FAILED IF THEIR IS NO ONE WHO UNDERSTANDS .
... DIDN"T THE GUY HIRE CONSULTANTS ? IT IS OBVIOUS THAT THEY TOO, ARE USELESS IN GETTING THE MESSAGE ACROSS !
....SO , THERE IS A FAILURE TO COMMUNICATE !
AND ONE PERSON IS RESPONSIBLE FOR THAT !