RE:Commercial vs Industrial I disagree. Go with your established client base relationships. Which for them is industrial.
Then get them up and running -- and be able to tweak and modify with clients you know, have a relationship and understand the situation as a new product. Work out the kinks.
And there will be kinks with a new product and I would want that done discreetly with a client I trust will have the patience and understanding and most of all, away from eyes everywhere looking.
THEN you go for the commercial.
Perfectly played as I see it.