A Head's up on NeilsenIQ And a Good Evenin', One & All.
Here we go. A strategic game changing alliance with Loop & NeilsenIQ that we'll all come to love & enjoy as time will show.
The following is a brief on Neilsen, hope you enjoy as much as I did. A bit of a read but important to know, IMO.
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I thought it was quite catchy, Loop that is :) Chicago, IL. March 8, 2021 – Today, NielsenIQ begins its next chapter as an independent company with the closing of its acquisition by Advent International in partnership with incoming Executive Chairman and CEO James “Jim” Peck. As a standalone business, NielsenIQ is better positioned to accelerate its transformation and strengthen its market-leading position. In 1.5 months from start, they form a strategic alliance with Loop. The implications are astounding. This was months in the making, IMO, and now we have it. An incredible opportunity for both firms, clients globally and shareholders alike. What's not to love ? !! A very fresh start for a new beginning of a most Epic journey. To move forward as a definitive leader in the FMCG industry and usher in a new era of technological advancements and innovation, three new leaders will join NielsenIQ. Mohit Kapoor joins as Chief Technology Officer, overseeing all aspects of technology. Steve Matthesen, a Nielsen veteran, joins as Chief Strategy Officer to help develop and execute the corporate strategy and other key initiatives. Curt Miller joins as Chief Transformation Officer to drive organizational alignment that supports NielsenIQ’s growth strategy. “NielsenIQ has a unique opportunity to become a nimble partner with the flexibility to increase strategic investments and innovation in the future,” said Jim Peck, Executive Chairman and CEO, NielsenIQ. “Our independence underscores our commitment to a turnaround plan that will enable us to better support our customers and partners, and deliver maximum value while adapting to changing market and customer dynamics.”
Chicago, IL – April 7, 2021 – Advent International-owned NielsenIQ is making fast moves as a newly independent organization. Today, the company is unveiling its Omnishopper solution to dramatically enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace.
As the leading authority in consumer intelligence, NielsenIQ’s new panel-based Omnishopper product reveals the true online and offline shopping behaviors of today’s rapidly evolving consumers. Through market-leading intelligence and consumer panel insights, NielsenIQ’s Omnishopper solution brings dependable data to the forefront of omni measurement. For Consumer Packaged Goods (CPG) retailers and manufacturers, blind spots are illuminated through deep and consistent shopper tracking, bringing critical insights on shopper shifting, leakage, behavior, and attitudes.
With this launch, NielsenIQ begins an expansive rollout of its comprehensive suite of omnisolutions. This multi-product suite will encompass shopper behavior and attitudes, consumption, sales, and share trend tracking. Products will be grounded in NielsenIQ’s proprietary industry truth sets.
“The future of shopping is omni and today’s consumers should be seen as either a current or prospective omnishopper,” said Liz Buchanan, Head of Consumer Intelligence, North America. “Brands must now know exactly who their customers are and fully understand their behaviors to predict what they will need in the future. A complete, connected picture of the omni-experience is now essential. Without question, the companies with the most robust view of the omnichannel marketplace will be best positioned to win.”
“Our legacy of quality will be the power source for the industry’s most trusted omni-intelligence,” said Jeanne Danubio, Global Head of NielsenIQ’s Consumer Intelligence business unit. “Everything we’ve done up to this point has led us to be the company to build the most accurate view of the omnichannel landscape. NielsenIQ has the quality, measurement acumen, trusted legacy, and building blocks required to be the omni authority. We believe a more permanent and substantial view is now mission-critical for the industry to move forward in making confident, well-informed omnichannel and shopper business decisions.”
NielsenIQ’s Omnishopper solution is available in the U.S. market, today. For NielsenIQ, this marks the first stage of a multi-pronged product release, focused on bringing accurate omni-intelligence to the global stage. To stay informed on the latest product news inclusive of the steady rollout of NielsenIQ’s new suite of Omni solutions, please visit nniq.co/omnishopper.
CHICAGO, April 19, 2021 — NielsenIQ, an industry leader in global measurement, and J.D. Power, a global leader in data analytics and consumer intelligence, today announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia, and the Middle East.
Drawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D. Power, the alliance will feature J.D. Power benchmark automotive studies, recognized as the gold standard in the automotive industry, complemented by NielsenIQ’s new digital and technology-based platforms and value-added services like social listening analysis.
Combining NielsenIQ and J.D. Power capabilities will allow automotive sector clients to strategize for the future based on data-driven tools and insights. As the global economy recovers from the pandemic, data-driven decision-making will become more important than ever before. Access to accurate data, analytics and trends in consumer behavior will help decision-makers understand consumers wants and needs, and produce vehicles that are proven to be in demand.
“In today’s agile world, a key vision of NielsenIQ is to create the best alliances that deliver an unmatched value proposition to clients by combining our unique offerings with the best the external world has to offer,” said Prasun Basu, Global Head, Strategic Alliances and New Verticals. “We are thrilled that NielsenIQ and J.D. Power, two best-in-class trusted global leaders, have come together to offer that outstanding combination of client advisory and market understanding with expertise in the automotive sector through syndication.”
“J.D. Power data, analytics and benchmark studies are the industry standard for much of the world, and this alliance will allow global OEMs to use one structure for benchmarking and apply it to all the markets where they operate,” said Doug Betts, President of Global Automotive at J.D. Power. “This will drive efficiency to the structure and organization for improvement of product and service for their customers. NielsenIQ’s strong presence makes it the best possible teammate to bring this service into these markets.”
The NielsenIQ Consumer Insights team, led by Joe Ellis, Global Head of the Automotive, Tech, Telco and Finance verticals, will manage in-market activities, including sales, servicing, data collection and quality control. The integration of NielsenIQ’s local presence, impeccable servicing, and robust on the ground processes with the ingenuity of J.D. Power’s global approach of benchmarking automotive quality, service, and sales will provide transformative data and insights to future-proof clients.
Best wishes to All, good health,
Sincerely,
Topseeker