Vibe Announces Closing of Palm Springs Dispensry Acquisition The Palm Springs location will be Vibe's seventh as the Company continues to rapidly expand its retail cannabis dispensary footprint across California
2021-05-04 08:02 ET - News Release
Sacramento, California--(Newsfile Corp. - May 4, 2021) - Vibe Growth Corporation (CSE: VIBE) (OTC: VBSCF) (FSE: A061) (the "Company" or "Vibe"), a vertically integrated California cannabis enterprise, is pleased to announce the closing of its Desert Organic Solutions Collective, Palm Springs dispensary acquisition, previously announced on April 7, 2021. The Palm Springs location will represent Vibe's seventh cannabis dispensary, adding to a portfolio that also includes California locations in Sacramento, Stockton, and Redding with new dispensaries opening in Salinas and Ukiah later this year in addition to its Portland, Oregon dispensary.
The Company intends to upgrade the location to comply with the Vibe brand aesthetic and elevate the customer experience to the "Vibe By California" level for which its dispensaries are becoming renowned. Both product inventory and product selection will be increased significantly with an emphasis on the Vibe By California and Hype Cannabis Co. brands, which are seeing growing demand at all of the Company's locations. Marketing initiatives, including improving product delivery methods, and the introduction of a Vibe rewards program aimed at enhancing customer loyalty, will be part of the Company's focus on ensuring that Vibe brand recognition and consumer appreciation continue to grow.
"We are excited about the progress and execution of our retail expansion plans and look forward to serving the visitors and residents of Palm Springs," commented Mark Waldron, CEO of Vibe Growth. "We will continue to be opportunistic with respect to our targeted expansion locations and are now focusing on optimally integrating the new dispensaries."
The Vibe management team had deemed Palm Springs a priority expansion jurisdiction due to the Coachella Valley's high public profile, favorable market demographics, and strategic location. Coachella is in itself a destination and is also part of a crucial corridor connecting Los Angeles and Phoenix, Arizona. The dispensary is conveniently located 10 minutes north of the Palm Springs city center, just one block off of Interstate 10, the key highway spanning all of southern California, at an exit that averages daily traffic of approximately 100,000 vehicles per day.