One last thing for today Just remember. Go watch interviews or even today on BNN. Levy talks just as much about the media side as he talks about the betting side of the Score. There's a reason. He media side will be massive. Especially with players in there. They don't need to make a killing on taking bets, In fact they can lose money taking bets. The media part will be worth billions. Mark these words.
Do a little research on advertising and display ads. Huge.