Theralase Technologies Inc. V.TLT

Web and Graphic Designer

[Eoganacht]

Theralase Technologies Inc.

Toronto, ON

$65,000 a year - Full-time, Permanent

Web and Graphic Designer

Company:

Theralase® Technologies Inc. (“Theralase®” or “Company”) is a publicly traded Canadian federal corporation (TSXV: TLT; OTCQB: TLTFF), which consists of two divisions:

1) Anti-Cancer Therapy (“ACT”), a clinical stage, pre-commercialization research and development division dedicated to the research and development of light activated compounds, known as Photo Dynamic Compounds (“PDCs”), and their associated drug formulations intended to safely and effectively destroy various cancers, bacteria and viruses, when light activated by proprietary medical laser systems.

2) Cool Laser Therapy (“CLT”), a commercial division that designs, manufactures and distributes proprietary super-pulsed CLT medical lasers, primarily in Canada and the United States, to healthcare practitioners, for the treatment of knee pain, and in off-label use, the treatment of numerous nerve, muscle and joint conditions. The CLT division also designs and manufactures the proprietary medical laser systems used by the ACT division to activate the PDCs.

Additional information is available at www.theralase.com and www.sedar.com

Job Description:

The successful candidate for the Web and Graphic Designer (“WGD”) position will have 5+ years of demonstrated hands-on experience in the cohesive design, implementation and marketing of the Company's website and embedded websites (“Websites”).

The WGD will be responsible for:

1) Optimizing and updating the Websites on a daily basis to provide all pertinent information required by the intended audience to make an informed buying decision about the Company’s products and/or services

2) Marketing the Websites to the intended audience through Search Engine Optimization (“SEO”) and digital advertising

3) Generating Marketing Qualified Leads (“MQLs”) to the Websites through SEO and digital marketing, as determined by daily unique visitors

4) Converting the MQLs to Sales Qualified Leads (“SQLs”), as determined by healthcare practitioners who are interested in buying the Company’s products and/or services by completion of pertinent contact information through splash pages, landing pages and pop-ups

5) Implementing an e-commerce plug-in and automated credit card approval to allow the SQLs to effortlessly purchase the Company’s products and/or services on the Websites to become customers.

6) Generating graphic designs and various marketing materials for the Websites and for other print, digital and media marketing applications

7) Generating professional digital videos to be posted to the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars

To be successful, the WGD will possess an expert level knowledge of website design and optimization, graphic design and be aware of the latest trends in digital marketing, e-commerce and social networking strategies.

Duties and Responsibilities:

1) Primary – Administration of the Websites by researching, managing and publishing daily content, maintaining continuity of themes, designing layout and streamlining navigation via weekly updates with an objective of generating significant and increasing MQLs, SQLs and customers on a monthly basis. Implement an e-commerce plug-in and automated credit card approval for the CLT website to allow automated digital transactions for the purchase of the Company’s products and/or services.

2) Secondary – Systematically increase monthly online presence and daily unique visitors of potential customers through SEO and digital advertising through a strong knowledge of search engine analytics to maximize traffic to the Websites and to achieve MQL, SQL and customer performance metrics. Provide a weekly spreadsheet update to senior management on the performance metrics of the Websites; specifically: MQL, SQL and customer numbers, conversion metrics between them and overall digital revenue generated.

3) Tertiary – Generate graphic designs and marketing materials for the Websites and for other print, digital and media marketing applications. Generate professional digital videos to be posted to the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars.

Skills and Qualifications Required:

University level bachelor’s degree in: Integrated Media, Web and Graphic Design (or equivalent)

Minimum 5 years of demonstrated hands-on industry-relevant experience in:

· Cohesive design, implementation and testing of website and embedded websites

· Proficiency of front-end/back-end development, using web programming languages such as HTML5, CSS, PHP/MySQL, jQuery scripts, JavaScript, Ajax and XML

· WordPress; including: creating, editing and designing custom plug-ins

· Jetpack and WooCommerce

· Large scale e-mail deployment

· SEO, Google analytics, sharable tools such as AddThis and ReTargeter

· Successful website marketing

· Verification and validation of Websites to ensure features display properly on a variety of web browsers, operating platforms and devices

· Ensuring all materials align with Theralase® branding and identity standards throughout the organization

· Creating and designing artwork and marketing materials for: online campaigns, logos, letterhead, business cards, window signage, web banners, social media banners, electronic newsletters, web and social media digital campaigns, brochures, infographics, magazine ads and media releases

· Analyzing website and campaign performance data and metrics

· Researching, creating and presenting a monthly action plan based on analyzing the performance data and metrics to senior management on proven methodologies to improve performance

· Compiling, editing and adding videos to the Websites

· Improving and optimizing the User Experience (“UX”) and User Interface (“UI”)

· Customer Relationship Management (“CRM”) integration, using Zoho (or equivalent)

· Maintaining an organized library of graphics and marketing documentation for ease of access

· Being the “go-to person” for all things related to content; including: graphics, ad designs, marketing materials, copywriting and overall layouts to support sales and marketing campaigns

Expert user in Adobe Creative Suite (i.e.: Photoshop, Illustrator, InDesign, Animate and Dreamweaver)

Expert user in the Microsoft environment (i.e.: Office, Excel, Outlook, Word, Power Point, Publisher)

Excellent oral, written and presentation communication skills in the English language

Impeccable writing style, able to be tailored to specific audiences, perfect grammar and diction, attention to detail

Strong problem-solving skills with a proven ability to achieve strategic objectives

Self-disciplined, self-motivated and professional in demeanor

Polished individual who remains calm and focused under pressure and who rises to meet the challenge

Deadline orientated with an ability to meet tight deadlines and able to manage vendors in the completion of various assignments

Organized, with an ability to prioritize in a multi-tasking environment, with excellent attention to detail and accuracy

Enjoys working in a challenging and fast growth environment

Demonstrated flexibility and adaptability with an ability to learn from past performance and implement strategies to improve performance and achieve strategic objectives on a timely basis

Located in the Greater Toronto Area (“GTA”)

Compensation:

Up to $60,000 base, commensurate with experience + performance bonus + employee benefits + (stock options - subject to Board of Director’s approval)

To be considered for this position, please include your resume and a link to your web and graphic design portfolio for review

Only candidates being considered will be contacted

Expected start date: 2021-10-04

Job Types: Full-time, Permanent

Salary: Up to $65,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site gym
• On-site parking
• Stock options
• Vision care

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

COVID-19 considerations:
All employees are expected to wear a mask when not at their work station / office. Hand sanitizers are located throughout the office. The washrooms are kitchen area are cleaned and sanitized three times per week.

Education:

• Bachelor's Degree (required)

Experience:

• Web and Graphic Design: 5 years (required)

19 days ago