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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Post by Hedgetrimmeron Nov 21, 2021 7:56am
322 Views
Post# 34150333

Advertainment

Advertainment

Bound to be advertising with infotainment systems I'd imagine. Is it already being done? If not it's got to be inevitable. I drive an old pickup with just an am/fm radio in it. When you purchase a car with infotainment package, who gets.the advertising revenue? Is advertising necessary to pay the entertainment industry for their contribution? Heard Ford has something that will photograph billboards you pass by and display it on screen but don't know how distracting that is or whether it's even necessary.

May be wrong but I'm thinking in car advertising is where the big money is for infotainment. That's a lot of hits in a day.  Now the big question: would BB get a cut of the ad dollar? 

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