News! New process to improve catalyst production by 24x!!!
Pretty much means they have a process that will allow them to mass produce the product.
Not only that, this process is expected to fix a key flaw in the unit related to uneven coating drying. This should fix that and could vault us into a level that can compete for market space with incumbent PGM tech.
For small motors market that is unregulated but could soon be regulated, this is a quantum leap!! CARB deadline will pass this week. Means $athr is about to be discussed by high level regulatory officials in California.
Most people at a job like this would understand public markets. Could see some buying pressure as individuals related to this entity learn about the company and it's potential benefit for the environment.