Levia Weighs in on Future of THC-Infused Beverages Question: What is your perspective on the cannabis-infused beverage industry? Is it just taking off, oversaturated, plenty of room for new entrants?
Matt Melander: When it comes to the beverage sector of the cannabis industry, we’re still in the first or second inning. We’re nearing the end of 2021 and we’re just now starting to get the traction necessary to become a more viable, national business. With that being said, there is plenty of space for new entrants and innovation in the industry. As more participants enter the space, I believe we’ll see more product differentiation.
Question: What are you seeing in the state-by-state demand for THC-infused beverage?
Matt Melander: Many people believe that brands and innovation as it relates to the cannabis market have to originate from California, but LEVIA has proven that’s not the case. As a Massachusetts born and bred cannabis beverage business, LEVIA has risen to the top of the sales charts nationally, while only being available in the Massachusetts market.
Question: With the big guys encroaching on the space now, how do you see that impacting the THC beverage industry overall?
Matt Melander: A rising tide lifts all ships! When Sam Adams started back in 1984, the craft beer revolution was in its infancy. Now roughly 40 years later, they’re a multibillion-dollar public company. The same realities can be true here for the earliest adopters in the cannabis beverage space.
Cannabis industry expert weighs in on the future of cannabis beverages. Article Here!!
By this time next year I'd be willing to bet Tinley's co-packing revenues and sales from their own cannabis beverages will surpass Levia's cannabis beverage sales.