BlackBerry Ltd T.BB

Alternate Symbol(s): BB

Technology Software - Infrastructure

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.

TSX:BB - Post by User

BlackBerry Ltd > Formula E

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Comment by Hedgetrimmeron Jan 10, 2022 1:42pm

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Post# 34300531

RE:RE:RE:RE:RE:Formula E

Nice DD Corb. I think sponsorships, merchandising and even some graffiti on the side of a boxcar does wonders for the brand/company. Do I know why I like Callaway golf balls? Why do I think they travel farther than others, better to putt etc....Idk, when I actually can't relate any stats. However I see hats, shirts, bags, tees, and all sorts of golf paraphernalia with their brand emblazoned upon.

Corbusier wrote: Indeed.

The "funny" thing is that Mercedes has since struck a deal with Crowdstrike:
https://www.mercedesamgf1.com/en/news/2019/02/news-mercedes-announces-global-partnership-with-crowdstrike/

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