Notio, perfect Solution for Europe Growth, margin gains
Dorel to acquire Notio Living for $19-million (U.S.)
2021-10-18 09:06 ET - News Release
Mr. Martin Schwartz reports
DOREL HOME CONTINUES TO GROW WITH STRATEGIC CAPITAL INVESTMENTS IN NORTH AMERICAN FACTORIES AND ANNOUNCES KEY EUROPEAN ACQUISITION
Dorel Industries Inc. has arranged both an extensive equipment investment at three of its Dorel Home North American factories as well as the purchase of Notio Living, an e-commerce home furnishings firm based in Holstebro, Denmark.
Factory investments
The equipment improvements to facilitate production flexibility will be at the two ready-to-assemble (RTA) furniture Ameriwood plants in Tiffin, Ohio, and Cornwall, Ont., as well as at Dorel Home Products (DHP) in Montreal, Que. The upgrades, which total approximately $10-million (U.S.) across Dorel Home's North American manufacturing base, will bring back some production from Asia, helping to offset the industry-wide supply chain issues and will better position the segment for growth with value-added innovative new products.
"One of the key benefits of the production investment will be our ability to better serve our e-commerce partners with on-trend products made in North America. The additions at the Ameriwood facilities will drive efficiencies and greater volume of higher-value product lines such as entertainment units, storage organization, fireplaces and wall beds, all of which are growing consumer categories," said Dorel Home chief executive officer Norman Braunstein.
Dorel Home has long been a major player in the mattress business, known for its lines of futon and baby crib mattresses as well as its award-winning Signature Sleep imported mattresses. The new machinery at the DHP facility in Montreal will permit the expansion into coiled spring mattresses, previously imported from Asia. The new machinery at all facilities should be up and running by the first quarter of 2022.
"We are constantly investing and innovating in our Dorel Home business, which has consistently performed well over the years," commented Dorel president and chief executive officer Martin Schwartz. "Given the continuing industry-wide supply chain issues, it was necessary to bring greater stability to our supply chain by upgrading our factories. Once resources are fully ramped up early next year, Dorel Home will be able to increase its production of locally produced higher-margin value added items."
Notio Living acquisition
Dorel Home is also buying Danish-based Notio Living for approximately $19-million (U.S.). The company, which markets thousands of products sourced from around the world, has been in the home furnishings business for 25 years and operates throughout Europe with a strong presence in the e-commerce market.
"The Notio Living acquisition provides a tremendous advantage for further European expansion due to its strong distribution network. The combination of Dorel Home's strong portfolio of products and brands with Notio's distribution capabilities in mainland Europe will materially augment Dorel Home's European business. We currently have a successful presence in the United Kingdom. The addition of Notio Living is an exciting opportunity for the segment to rapidly increase its reach in Europe and we are anxious to get started. Dorel remains fully committed to taking a disciplined approach to value creation as it sees significant upside in its Dorel Home business. Today's announcements will accelerate our strategy for growth," concluded Mr. Schwartz.
The transaction is subject to customary regulatory approvals and is expected to close later this year.
Profile
Dorel Industries is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel's strength lies in the diversity, innovation and quality of its products, as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bebe Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of $2.8-billion (U.S.) and employs approximately 8,200 people in facilities located in 25 countries worldwide.