Potentially headwinds in Q4 - We will seeFrom Innovid's earnings conference call:
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Having said that, at next slide to call your attention to a temporary slowdown we saw in volume growth during Q4, which is seasonally the strongest quarter of the year. The slowdown was driven by supply chain issues from some of our largest customer across verticals such as automotive, consumer package goods and consumer electronics, which in turn affected their TV and CTV short-term advertising spend. For example, the automotive vertical was notably impacted by microchip supply chain shortages. During the first three quarters of 2021, our automotive client base experienced average year-over-year volume growth of 44.4%. However, during Q4 '21 specifically, while retaining a 100%, not just retaining, but actually even winning another auto client, we saw a 30.9% decline in Q4 year-over-year volume. The uncertainty in the market during Q4 also resulted in several new business opportunities being pushed to 2022. We project the supply chain related short-term declines some advertisers had to face will continue into the beginning of the current fiscal year. To reflect the impact of TV advertising budgets, we have adjusted our current 2022 guidance to be more conservative until visibility improves."
Not sure how this will reflect in Yangaroo's numbers. Seems odd, because in the Q3 Conference call at the end of November, management seemed bullish on the trajectory of usage of our platform. Guess we will see in 6-8 weeks.