RE:RE:RE:Conference Call I don't know if you are new or not to AT, but they had initially touted illumin as the answer to end to end advertising (bordering on marketing automation) and self serve usability.
This is why the question keeps coming up. Tal had in the past marketed illumin as a self serve platform but now the narrative is changing.
Laura is one of the top analysts in the ad tech space, she knows exactly what she's asking and she is being pointed about it for a reason. AT went public on the Nasdaq and Needham supported them. Every single American investor who participated in the Nasdaq secondary has lost a ton of money and throughout the whole roadshow illumin was sold as something very different.
Hope that helps and I hope you do well with this stock, I just don't see it.
Capharnaum wrote: I'm not sure what you're pointing at, other than Laura Martin constantly misunderstands what AT says in the CC.
In Q3 2021, she asked "So a couple from me. So of your self-service line item this year, I think you said that illumin was $7.4 million out of the $8.2 million in the most recent quarter." Which they didn't even come close to say in the CC...
In Q4 2021, she asked "I thought what I heard you say, Elliot, is that illumin lowers your year-over-year margin, and I would have guessed that illumin would have increased your margins." Which they didn't say either... They said that investments in Illumin are lowering EBITDA, which has nothing to do with operating margins of the products.