Plan Already Tweaking Product LineFrom the MD&A - The Company believes the APL acquisition is a significant step to achieving its long-term goal of becoming an industry leader in the manufacture of regenerative fertilizers and low-embodied carbon supplementary cementing materials (SCMs). APL has historically dedicated significant plant processing capacity and time to the production of cat litter products for large national and international retail chains. This was commodity-based business with stiff competition and low gross margins. The Company began switching away from producing low margin cat litters in the fourth quarter. In particular, PLAN has reduced the production of clumping cat litters which used bentonite clay which generates significant fines which have little value.
Production of cat litters which use diatomaceous earth remain a focus as the fines have significant value for use in regenerative agriculture including our patented, top selling product, Activated Barn Fresh which reduces ammonia in broiler barns.(chicken)
PLAN also began supplying diatomaceous earth fines samples to ZS2 Technologies to test as a major component of magnesium cement based, fire resistant certified structural and non-structural sheathing boards.