PARADIGM INTIATSZ COVERAGE ON SNIPF!! Paradigm a research firm in Canada just initated coverage on SNIPF with a buy rating and .30 CENT Price Target.
HERE ARE THE HIGHLIGHTS
Differentiated Product in a Large Market | With a backdrop of increased regulation around privacy, companies are seeking better ways to market to customers. U.S. companies are estimated to spend ~$76.9 billion annually on incentives, according to the Incentive Marketing Association. SNIPP is closing an essential gap between brands and big-box retailers by collecting purchase data from customers and establishing actionable insights for brands.
Attractive Growth Profile | SNIPP has relationships with several Fortune 500 brands that sell multiple products across geographies. We see a large opportunity to upsell and penetrate the client’s brand portfolio and geographical footprint without the need for substantial investment. SNIPP’s backlog reached a record level of over $10 million in Q1/22, up 30.0% year-over-year. We expect revenue growth of 60.8% in 2022, reaching $24.7 million.
Platform Further Enhanced by Recent M&A | SNIPP has developed a strong product portfolio with the addition of loyalty, rewards and analytical capabilities through four past acquisitions. Its most recent acquisition of Gambit marks its entry into the emerging online gaming and sports betting vertical and significantly differentiates its own rewards offering. Gambit is a unique business that lies at the intersection of loyalty rewards and online gaming and sports betting. The novel business allows users to redeem loyalty rewards for Gambit’s free-to-play tokens to wager on sports and other games. The company is targeting a share of the $100 billion in estimated outstanding loyalty points in the U.S. Gambit has a first-mover advantage having received regulatory approvals as a free-to-play loyalty enhancement platform.