Reviews for Elanco Elura for Cats mixedJust looked up reviews of Eura for cats... not a lot of them and mixed. I wouldn't read to much into reviews... they always should be taken with a grain of salt... but from a marketing and product differentiation stand point, SBM should pay attention to this stuff.
https://www.google.com/search?q=elura+reviews&rlz=1C1GCEB_enCA878CA892&ei=nc9WY8e7MdqA0PEPneCU8AE&ved=0ahUKEwiH_uaLtvn6AhVaADQIHR0wBR4Q4dUDCA8&uact=5&oq=elura+reviews&gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIGCAAQBxAeMgYIABAHEB4yBggAEAcQHjIICAAQBxAeEAoyBQgAEIAEMgUIABCGAzoKCAAQRxDWBBCwA0oECE0YAUoECEEYAEoECEYYAFDmCliVEGDoEmgCcAF4AIABbYgBtgGSAQMxLjGYAQCgAQHIAQjAAQE&sclient=gws-wiz-serp