Proof of Concept //How many of these contracts did we sign up in the past year??? If 50% of them go from 40k to 250k ave I suppose the year end numbers will be a vast improvement and we will be happy we took some shares down here..
The success of an initial proof-of-concept (POC) contract led to these multiple service agreements and subscription to the TotalSocial PaaS (platform-as-a-service) platform. In addition to the previous project-based work, TotalSocial will enable this client to access in-depth brand performance data across multiple media channels and comprehensive analytics on both demographic and psychographic data. TotalSocial will also provide enhanced deep-dive diagnostics, benchmark reports and analysis of brand health metrics to understand additive and complementary KPIs to their existing metrics.
The combined value of these multiple service agreements is approximately $270,000.
I can't say for sure but this client was likely one those 40k signups...