The Balancing ActSo they've done zero cheerleading (BNN interviews, expanded analyst coverage, Shark Tank, anything!) and now they are going to be highlighted on the Lifetime morning show? I would have to look further into who the demographic is who watches TBA to see what the PR reach is of this particular event.
I'm curious now as to when the airing of this episode will be and if it corresponds to any other anticipated PR events or any other promotional activities. I'm hoping they are planning big!