Global Demand, Supply and Government aidFrance Has So Much Extra Wine, It's Paying Farmers $215 Million To Destroy It
A fall in demand for French wines, a more competitive market and lingering pandemic problems have hit winemakers in the regions of Bordeaux and Languedoc so hard that the French government will soon pay them $215 million to sell off their surplus—and has set aside other money to help grape-growers shrink their vineyards.
the money to destroy surplus stock is meant to stem a collapse of prices and allow winemakers to "find sources of revenue again" as the country prepares for a surplus of 3 million hectolitres of about 400 million bottles
https://www.forbes.com/sites/maryroeloffs/2023/08/27/france-has-so-much-extra-wine-its-paying-farmers-215-million-to-destroy-it/?sh=1fb2adb21d4f
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Let's level the playing field.