Strategic ThinkingI do hope the new interim CEO does not feel hopeless and lacking the means for Nextleaf to get to the higher level. I personally felt the press release Emma issued was a bit too focused on BC, maybe lacking the ambition to a broader view, where the future of the company actually resides.
Focussing on BC made sense at first, as a rehersal for California and the whole westcoast. Selling to other provincial cannabis distributors was OK too, pretty much straighforward despite bureacratic obstacles. All this brought Nextleaf to profitability. Good job.
But it left behind research and commercialization of intellectual property. Nextleaf has the best science for producing high-quality low-priced cannabis extracts at pharmaceutical quality. Why are we not licensing the process and only selling our extracts for cheap? Why not at least for a better price, building on our products high quality? Easy to sell the best for cheap, harder to increase profit margin through soft "promotion".
The whole cannabis sector is in the ditch? Not anymore, most stocks are off their lows
despite bad balance sheets. Nextleaf is profitable, get this story out!
Some posts on this board got more viewers than some of Paul's interviews on youtube. Why is that? I can tell you that some cannabis conferences he attended were not a place to meet the institutional investors we need to convince. Similar-thinking empty-pocket people talking to each others, comparing notes. Not a place to go big time after Bay Street of Wall Street.
Nextleaf has just scratched the surface of strategic thinking. No time to get discouraged.