RE:A couple of recent interviews with Jenna Kurath from ComcastFOBI AI is just 49 mins away from Thunderbird Show Park top-tier equestrian establishment. So making a partnership/sponsorship relationship makes sense on at least 3 levels.
1) It's literally close to home @ 51 km distance.
2) It's close to home relational with Kassidy Keith as the new FOBI LOGO wearer, taking over for Adam Hadwin. She is 26 & a rising star in the equine world. She also helps mentor, from what I've read, at least 1 of Rob Anson's sons.
3) It's close to home where FOBI is trying to build itself a home... with NBC Comcast's home-field Olympic broadcasting advantage through 2032. Yes, Thunderbird Show Park is helping train the Canadian team!!!
No doubt the NBC COMCAST Sports Tech leadership/investment team is poking & prodding FOBI, pulling out the whip, if necessary, to showcase its talents for an Olympic run. One event plugged onto the Olymics can spawn into every event if successful.
Listen to the most recent Kurath interviews documenting how and why the Comcast Sports Tech division was created and evolved... basically, so that the Olympics can always be state of the art, high tech, futuristic, exciting to watch.
There is a method to the FOBI madness & it's EQUation has many Olympic sized rings before the decimal point.