Got to dig deeper!!..to understand the significance of this NR. Pure Lithium is not planning to produce the old 'run of the mill battery', they will produce next generation lithium batteries. This paragraph from Pure's NR annonouncing their patent:
Lithium metal batteries, invented in 1977 by Nobel laureate Professor Sir M. Stanley Whittingham, who Pure Lithium has a joint battery patent with, have been long regarded as the "Holy Grail" of energy storage, boasting 3861 mAh/g in the metal anode, versus 372 mAh/g in today's graphite anode. However, they never saw mass adoption due to cost, production and quality issues. While commonly used lithium metal foils are sufficient for today's primary battery market, this method cannot support lithium metal electrode production for the next generation of rechargeable lithium metal batteries, those which will supplant today's lithium-ion technology.