Consulate General of Mexico and Bank of AmeriConsulate General of Mexico and Bank of America Announce New Services For Hispanics
via COMTEX
May 9, 2002
PHOENIX, May 9, 2002 /PRNewswire-FirstCall via COMTEX/ --
The Consulate General of Mexico and Bank of America (NYSE: BAC) today partnered to unveil several new initiatives that will directly benefit Phoenix's large Hispanic population. The bank, which has a lengthy history of supporting the Hispanic community, introduced SafeSend, a first-of-its-kind international ATM remittance service designed to revolutionize the way people send money to their family and friends in Mexico. Additionally, the bank announced that it will begin accepting the Mexican Consulate ID card on a nationwide basis.
SafeSend, currently available to consumers nationwide via 1-866-SAFESEND or online at www.bankofamerica.com/safesend , is rolling out to 21 participating banking centers in Phoenix. By August, Bank of America will introduce the SafeSend service to participating banking centers in an additional 11 markets across the country, reaching more than 50% of the Mexican population in the U.S.
The first-of-its-kind product will be supported by the bank's largest brand and product advertising campaign targeted exclusively to Hispanic consumers. Created and developed entirely in Spanish, the TV, radio and print ads will include the tagline 'Creemos en Ti,'which means, 'We believe in you.'