Private Placement is On Great TermsNo warrants, just issuing stock at the current market price.
It will be interesting to see whether (and if so how much) company management buys into this offering. If they think its such a great company, let's see them step up to the plate here.
About a use for the funds, I would bet that they have an acquisition in mind. They have established several very valuable brands and it makes sense to leverage those brands with other related products, to allow for more follow-on sales from satisfied customers.