Pure Hospitality Solutions, Inc. (OTHM) Arranges Bright Future with Investments in Tourist Hot Spot
In recent months, PURE Hospitality Solutions (formerly Oriens Hotel and Travel Management), has emerged as what recently appointed Chief Executive Officer Melvin Pereira calls a “new, invigorated company” focused only on corporate growth. To this end, the company is embarking on its “Pure journey with several million dollars in hard assets, real revenues, and a team that knows how to get the job done.”
The PURE portfolio is comprised of real estate, development projects and proprietary intellectual property and technologies arranged to deliver hospitality and real estate solutions in innovative and cost effective ways. A large part of PURE’s operations is the development and acquisition of condominium apartments in rapidly growing tourist destinations such as Costa Rica. The company has already secured its initial anchor in the region with its acquisition of Bahia Encantada, a beachfront condominium complex at Jaco Beach.
On par with prior actions by the company’s fast-acting CEO, PURE in a previous news release said that in order to achieve immediate results and optimal booking at Bahia Encantada, the company has utilized seasoned rental agents to secure the condo/hotel bookings rather than pre-maturely re-launching the company’s FROL (Friendly Reservations Online) hospitality booking engine.
Through a recently completed merger with E-Network de Costa Rica (SA), PURE has also acquired a 20,000-square-foot land parcel at the Nativa Resort located just outside Jaco in Central Pacific, Costa Rica. PURE has stated that it intends to start construction of the new structure in the early part of 2015 and complete the project by late third quarter the same year. The finalized project is expected to be sold for a “considerable sum” while remaining within PURE’s revenue pool.
In addition to building this project, PURE says there are other potential acquisition targets on deck along with the re-launch of FROL, which is undergoing an overhaul to accommodate merger/acquisition projects in Costa Rica. The re-launch will be conducted in phases and will ultimately incorporate new mobile apps, provide travelers with electronic payment options, provide hotel operators and condominium owners with back-end technology services, and will operate as a standalone online hospitality search and reservation system.
According to the company’s website, PURE has successfully signed up a number of properties during past product beta testing and believes that through the post-merger/acquisition of various projects located in Costa Rica it can attract, secure and provide services to approximately 300 participating hotel and condominium owners within the next 12 months.
As the company continues to expand and grow brand recognition, PURE operates a business model based on four sources of revenue: initial membership fees charged to new hotel and condo properties joining the “by PURE” brand; monthly royalties from “by PURE” brand locations; sales generated from corporate-owned properties; and e-marketing revenue.
In a recent news release, Pereira expressed his positive sentiment on the company’s progress.
“In addition to newly injected revenues, we have been acquiring assets across Jaco Beach, Costa Rica; one of the Top 10 countries to invest in real estate,” he stated. “We plan on building the ‘by PURE’ brand into one of the most recognizable names in Jaco. Then, internationally, as our portfolio and reach continue to grow. I personally started full-throttle from day one, demanding the best of my team, our investors and anyone else associated with PURE. I have absolutely no intention of slowing down, until PURE is what we envision it to be.”
For more information visit www.purenow.solutions
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