HIPH CEO Ryan Fishoff Q&A Interview CH: Lets get right to it. APW has recently launched CaliBear, can you tell us more about the CBD brand:
RF: The Company entered into a JV agreement with CaliBear back in February to produce an entire line of CBD products that includes CBD infused gummies, CBD tinctures, CBD pain cream, CBD lip balm, and CBD infused nano water and shots. We sold out of our plant + body essentials product earlier this year, and shifted those CBD topical categories to CaliBear. We are going to launch new plant + body essentials CBD and non-CBD products next year, but have shifted CBD topicals to the CaliBear brand, which has been our main focus. We just launched the new CaliBear CBD website (www.calibearlife.com) with topical products available for sale. We are very excited about the launch as we just shipped out the pre-orders and have begun focusing on the retail launch.
CH: Where will CaliBear CBD product be available for sale?
RF: Aside from the CaliBear CBD website, CaliBear products will be sent to retailers in the coming weeks. We have been focused on getting the preorders shipped out to customers and setting up back end fulfillment. Now that this has been accomplished we are shifting focus towards wholesale and retails distribution while simultaneously focusing on different digital initiatives to grow our online business. Our focus is on sales and growing revenue.
CH: How has your Companys sponsorship with the AVP Tour Sponsorship helped your sales goals?
RF: The Companys partnership with the AVP has been a game changer. First off, it's one of the first CBD partnerships with a major league sports organization. Most importantly, it gives CaliBear credibility with consumers and retailers. It's a validation that has opened doors and the eyes of consumers. It's been a great partnership so far, one that we are fortunate to have and one that we are looking to further leverage as we look at inventive activations and partnerships, including looking to return to the Super Bowl next year, which will be held in Los Angeles. Nothing is official yet as we have had preliminary conversations but its something were keeping an eye on.
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