BowFlex Inc NLS

Primary Symbol: BFXXQ

Consumer Cyclical Leisure

BowFlex Inc. is a provider of digitally connected home fitness solutions. Its principal business activities include designing, developing, sourcing and marketing cardio and strength fitness products, related accessories, and a digital platform for consumer use. Its brands include Bowflex, Schwinn and JRNY. Its segments include Direct and Retail. Direct business offers products directly to consumers primarily through Websites. Retail business offers its products through a network of independent retail companies to reach consumers in the home-use markets in the U.S. and internationally. Cardio products include connected-fitness bikes, the BowFlex C6, VeloCore, Schwinn IC4, Max Trainer, treadmills, other exercise bikes, ellipticals and subscription services. Strength products include Bowflex Home Gyms, BowFlex SelectTech dumbbells, kettlebell and barbell weights, and accessories. The JRNY adaptive fitness membership offers personalized cardio and whole-body workouts that evolve as you do.