CURA has many processing facilities while debt-free, profitable DAVIDsTEA (DTEA) has a top quality tea brand and this is why DAVIDsTEA is often called the TESLA of tea.
As such, DTEA was recently named #1 Canadian Specialty Store in Leger Marketing's #COOL study, asking both Millennials and Gen Z what companies they love and appreciate most, facts below:
https://ir.davidstea.com/news-releases/news-release-details/davidstea-was-named-1-canadian-specialty-store-leger-marketings
The love from Millennials and Gen Z is very important for a brand. Few brands have it although many brands want to have it, because Millennials and Gen Z move the market.
Additionally, DAVIDsTEA benefits from a strong secular trend. This secular trend is the health benefits of tea and the new generations (Millennials & Gen Z) are more health-conscious than the old generations.
Given also that DTEA is seeking to expand to new products, a CBD-infused tea is very likely. DTEA's CEO was thinking of it in 2019 and said that he had to wait until the CBD-infused tea becomes legal in Canada.
The CBD-infused tea has become legal today.
On top of this, profitable DTEA currently is dirt-cheap at about $2.80 per share because it trades less than 1 times its revenue.
After all, I believe we could see a cooperation between CURA and DTEA for a CBD-infused tea.