CI First Asset U.S. Tactical Sector Allocation Index ETF T.FUT

Two Merchants

[BayWall]

From the last MD & A report (Nov 28, 2011):

 

The Company derives its revenue from several sources. However, the Company relies on a relationship with one party, Aeroplan Canada Inc., to derive the third party loyalty currency which accounts for 61% of the Company’s gross revenues during the quarter ended September 30, 2011 (2010 – 69% of gross revenues). Of the merchants who issue the third party currency, 2 merchants accounted for 43% of the Company’s gross revenues respectively (2010 – 42% of gross revenues

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2 merchants accounted for 43% of Futura's gross revenue. I don't know how it will work with car dealers but they do have good drawing power. Just a handful of dealership locations could match the 2 merchants in issuing Aeroplan miles. This is looking good.

We are all waiting for the financial impact of the dealerships. 4th quarter results will give us the first glimpse.

[BayWall]

Not an exact calculation because the MA&D numbers were based on 3rd quarter revenue. But if that the first 3 q of 2011, Futura had gross revenues of $1,472,000. Of this 73% was due to the Aeroplan program. The report goes further to say that 2 merchants were responsible for 43% of total sales in Q3.   I'm extrapolating it backwards over 9 months (ending Sept 30, 2011. 43% of $1

[Kings_kid]

I'm not sure about OK tires, however I know that Active Geeen and Ross is FUT #1 issuer of points

[BayWall]

Active Green and Ross is a success story. Over 70 locations. This tire and auto company issues both Aeroplan and Futura Rewards :https://www.activegreenross.com/earn-aeroplan-miles-or-futura-rewards Using the company as a good case study example, would encourage others to join a loyalty program. Customer service also figures into the success equation. ------------------------- For my research on

[joeydalton]

Hi Baywall, I tried to find out how many people work for FUTURA......2 emails....no answer....its a secret ! That IR guy answers 1 in 4 emails i send him....is my question so hard to answer ?

[bigops]

Joey -- here is what i know...they have CEO CFO COO 2-3 people on sales staff 1/2 people on tech So I think there are 6-8 full time employees. But that is not really relevant...and by the way, as far as i can tell the CEO should really be called head of sales and not CEO...a company this size does not really need a CEO, and Mark has been doing an incredible job from what i can tell being a sales

[joeydalton]

That is good news....not to many people on board....if  it can take off in the USA,  we will be on a very nice launching pad for the future !   Thanks.

[bigops]

agreed...i could be off a few people -- perhaps some sales help out east and west (contractors i would imagine)