illumin Holdings Inc T.ILLM

Roth Capital Initiates Coverage with Buy Rating

[GoLongTerm]

Roth Capital initiates coverage on AcuityAds with a Buy Rating and price target of $14 USD.

GLTA

[GoLongTerm]

Further to this announcement, Roth Capital on AcuityAds Buy recommendation:   "Roth Capital analyst Darren Aftahi initiated coverage of AcuityAds with a Buy rating and $14 price target. The analyst views AcuityAds as a disruptive platform seeking to enable programmatic advertising for businesses of all types and sizes through its automated and intuitive self-service platform, illumin.

[growthnprosper]

Other anyalysts have a target price of  $ 22-$ 28? Why so low or is this just the buy in price?

[GoLongTerm]

USD vs CAD

[Prosilence]

Oops, lol, I assumed he was considering the conversion (which is still low, relative to some estimates) that might be it, too

[Prosilence]

My guess is, if they haven't specified the ins and outs: guidance-directed factoring, and comparitive data and conclusions/macro considerations + number crunching that they reached their numbers with, then no one on here can answer your question for why they reached that number. It's a price target, it's intended for the target price at the same forward looking point in time relative